Gösser Startet Ins 17
MEDIA INFORMATION
(To download text and images go to: www.brauunion.at, www.goesser.at)
The lucky winner of a Land Rover worth 45,000 euros is
from Salzburg
More than 51,000 Gösser fans collected miles in the summer promotion campaign
Salzburg, August 2009. The new Gösser Promotion winner from Salzburg, Gudrun Walcher,
tried to out-smile the sun last Friday when she stepped for the first time into her spanking new
Land Rover. With more than 51,000 contestants, this year’s summer campaign of Gösser –
Austria’s finest beer – was once again a great success.
Gudrun Walcher’s dream that she shared with all Gösser fans came true last Friday, namely the
dream of exploring Gösser country with her own, original Land Rover Freelander 2 worth 45,000
euros. “I can hardly believe it’s true. Not in my wildest dreams did I think I would be the winner of this
great car. Thank you so much, Gösser!” The winner from Salzburg was over the moon when she
received the main prize at Frey car dealers in Salzburg. In addition to the main prize, Gösser gave
away 20 one-year supplies of Austria’s finest beer among the contestants. More than 51,000
participants collected kilometres at this year’s Gösser Märzen summer promotion from calendar week
22 to 26 in the food trade. As from 700 collected kilometres – which is the span of Austria from east to
west – they had a chance to win a prize.
Gösser continues on the fast lane
Gösser is THE driving force on the Austrian beer market. While the market as a whole enjoyed only a
very marginal increase of 1.4% over the past three years, Gösser was able to raise its sales (in
volume) by six percent (AC Nielsen Total, volume 2005 to 2008). In terms of value, too, Gösser thrust
through the beer category limits with a growth rate of 19 percent. The Austrian beer market, on the
other hand, increased by only 11.6 percent in value over the same period (AC Nielsen Total, value
2005 to 2008). The development does not come as a surprise, what with Gösser being the preferred
thirst-quencher on pleasantly warm summer evenings. Since the market launch of the Gösser
NaturRadler in 2007, Gösser’s high-flying success has hardly been stopped: Gösser NaturRadler
holds a market share of some 30 percent (AC Nielsen, value CW 1-21/09) which makes it the long-
term number one in the shandy segment. This success story is made complete by the numerous
distinctions awarded to this top Austrian beer innovation. Real lemon juice makes Gösser NaturRadler
slightly cloudy. Its low alcohol content, the use of nothing but natural fructose and the avoidance of
any artificial additives make Gösser NaturRadler a unique thirst-quencher with harmonious taste.
Gösser received coveted “Green Panther 2009” advertising award
“Gösser is not only Austria’s finest beer, it also stands out with very special promotions”, said
Alexander Gerschbacher, Director Sales and Marketing of Brau Union Ă–sterreich AG on the occasion
of winning 2nd place in the most prestigious discipline “Business-to Consumer campaign” of the “Green
Panther 2009” award. Some hundred companies had submitted 234 projects for one of Austria’s most
sought-after advertising awards. Gösser won the jury over with its “Euro” promotion and won the
Oscar in Silver. The “Green Panther is awarded in gold, silver and bronze each in 13 categories; the
category of Business-to-Consumer campaigns is one of the most fiercely contested.
If you have any queries please contact Veronika Fiereder, head of Communications/PR, phone: 0732/6979-2670,
fax extension 2672, e-mail: v.fiereder@brauunion.com, Homepage: www.brauunion.at
Document Outline
